IDoL – это манифест свободы самовыражения.
Это восстание против безликости и пропаганда индивидуальности.
Это возрождение классики в современном контексте.


Ведущий дизайнер Дома IDoL

Serge Smolin

“I made my first suit 20 year ago. I started my career in the legendary house Olga&Simonov. My collections were shows in Russia, Italy, and France. A few years later I was invited to create a collection for the French brand Ette. This helped me to learn about the world of fashion from within. In 2007 I opened my own house IDoL. Today IDoL means quality men’s clothing.”