IDol is a statement of freedom, a way to express yourself.
It is a rebellion against uniformity and a celebration of individuality.
It is a revival of the classics in a modern context.


Leading designer of the house IDoL

Serge Smolin

“I made my first suit 20 year ago. I started my career in the legendary house Olga&Simonov. My collections were shows in Russia, Italy, and France. A few years later I was invited to create a collection for the French brand Ette. This helped me to learn about the world of fashion from within. In 2007 I opened my own house IDoL. Today IDoL means quality men’s clothing.”